Sustainability Report Branding — Morning Consult
For the Sustainability Report Series written by Morning Consult analysts, I developed a visual brand and a guideline that were also used by other designers to create report covers, interiors, and the accompanying social media graphics and motion videos to promote the series. The branding diversified the visual look of Morning Consult products while staying close to the company’s brand identity. With its visual metaphor, an icon system, and a combination of Morning Consult colors and earthy tones, the branding also satisfied stakeholders’ requirement for a sophisticated yet energetic and eco-friendly look.
The reports can be downloaded here.
